9 Best Articles in 2020
Visual Capitalist
29 Psychological Tricks To Make You Buy More
Visual Capitalist
8 min read · 425 saves · Sep 21st · Carmen Ang · This graphic looks at 29 different psychological tricks that marketers use to try and influence consumer behavior.
Andrew Chen
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Andrew Chen
~16 min read · 252 saves · From 2018 · Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Harvard Business Review
Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
9 min read · 170 saves · From 2018 · Brian Halligan · Is your company losing energy, or gaining momentum?
Stripe
Software as a Service pricing
Stripe
20+ min read · 145 saves · From 2018 · Stripe Atlas’ guide to pricing and packaging for low-touch SaaS businesses
WSJ MoneyBeat
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
WSJ MoneyBeat
6 min read · 131 saves · From 2017
Stripe
Stripe Atlas: Getting Your First 10 Customers
Stripe
~15 min read · 118 saves · From 2017 · Scrappily start your sales strategy (say that five times fast).
First Round
The Three Frameworks You Need to Kick-start Sales
First Round
~19 min read · 111 saves · From 2016 · TalentIQ VP of Sales Whitney Sales offers three indispensable exercises for startups seeking to build their early sales function and tally their first deals.
Neil Patel
The New Way to Chat With Your Visitors
Neil Patel
6 min read · 104 saves · Mar 31st · Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses…
Matt Heinz
5 Stages to Create a Content Marketing Strategy
Matt Heinz
5 min read · 91 saves · Jun 30th · Josh Baez · Content marketing facilitates consideration, drives decision, and creates positive, thoughtful experiences for your prospects and customers alike.
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Nancy Nardin
Top Sales Tools of 2020 and the Digital Sales Revolution
Nancy Nardin
2 min read · 43 saves · Dec 8th · Nancy Nardin · Today, I'm announcing the solution providers I've selected for the final cut of the Top Sales Tools of 2020 list as well as taking a walk down SalesTech revolution memory lane.
tiborshanto.com
The Real Purpose Of Discovery
tiborshanto.com
26 saves · Dec 1st · The real purpose of discovery in B2B sales is not to gather information you should know. It's to help buyers discover why they should buy.
aliceheiman.com
How to Get Creative in Sales
aliceheiman.com
1 min read · 23 saves · Dec 10th · Stop letting your sales team continue down a path of low success. Get creative so your team can get conversations that will lead to sales.
davidabrock
Why Does Your “Bot” Want To Talk To Me?
davidabrock
1 min read · 19 saves · Dec 17th · We are in a period where automation has run amuck. “Bots” and Artificial Intelligence (with the emphasis on Artificial) are running our outreach campaigns. Whether through email, phone,…
tiborshanto.com
Four Specific Steps To A Better 2021
tiborshanto.com
18 saves · Dec 15th · By Tibor Shanto As we head into 2021 there are a number of challenges and more opportunities for professional sellers. While the ability to adapt and evolve is key in times like we are presented these…
